Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.
By David Baker
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.
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