Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.
By David Baker
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.
By Karen Capel
Read about a proposal to put warning labels on food products.
Discover how new designs for living spaces can improve people’s health. Now with Interactive Worksheets!
Read about how the impact of illiteracy is being handled in the modern world. Now with Interactive Worksheets!
Read about how our communication has evolved in the digital era. Now with Interactive Worksheets!
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