A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.
Source: scyther5, Getty Images
Currently readingBy David Baker
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
By David Baker
Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.
By David Baker
Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.
Discover how new designs for living spaces can improve people’s health. Now with Interactive Worksheets!
Read about how the impact of illiteracy is being handled in the modern world. Now with Interactive Worksheets!
Read about how our communication has evolved in the digital era. Now with Interactive Worksheets!
With more than 700,000 registered users in over 100 countries around the world, Onestopenglish is the number one resource site for English language teachers, providing access to thousands of resources, including lesson plans, worksheets, audio, video and flashcards.
©Macmillan Education Limited 2023. Company number: 1755588 VAT number: 199440621
Site powered by Webvision Cloud
No comments yet