MARKETING - Social Networking Strategy

Pairwork

1. Ask students to discuss in pairs or groups:

• Which social networks do you use? (e.g., Facebook)
• Do you follow or like any commercial companies and why?

Discussion

2. Ask students to discuss the question as a group or the whole class. Ask them to add to the list of the arguments below.

• Is it a good idea for companies to use a social networking strategy as part of marketing? Why?

Some viewpoints

Yes

• Good for relationship building with customers
• Some companies have very good bloggers and community managers

No

• Social networking strategies are not good for selling
• Low ROI
• Maintaining a social networking strategy wastes employees’ time with no evident benefit